Mounir Neamatalla is a man who is passionate about his dreams, pursuing them with single-minded devotion until they become reality. He started his professional life driven by a mission to succeed in creating environmentally and socially sensitive enterprises. The result was Environmental Quality International (EQI), the first consulting enterprise of its nature in the Middle East and North Africa region, founded in 1981.
Mounir believes that it is the spirit of entrepreneurship at the smallest scale that has preserved the cities of the region for centuries as thriving centers of world trade, finance and culture, and that this spirit is the region’s best hope for prosperity in today’s economy. He remains deeply connected to the guiding principles of the company he founded more than 30 years ago, advocating the wisdom of engaging local communities, and safeguarding their cultural and natural heritage in both managing successful enterprises and building local economies.