"A place born of nature, springing from the earth, where all can experience well-being, happiness and joy. This was my dream...and became the expression of my deepest desire - to put into practice the principles to which we at EQI have always been committed..."
Mounir S. Neamatalla.
Siwa Oasis represents a turning point in EQI’s history. Inspired by the beauty and spirituality of this remote and relatively untouched corner of Egypt's Western Desert, EQI President Mounir Neamatalla, visiting Siwa for the first time in 1996, resolved to expand the company’s activities beyond advisory services to include direct investments in sustainable development. Based on consultations with the local community and other stakeholders, EQI has since designed and implemented a number of commercial ventures aimed at promoting economic development in Siwa that is in harmony with its sensitive environment and that revitalizes its unique cultural heritage. EQI's approach has been to draw on the old wisdom, traditional skills, and creativity of the local community, and complement them with modern know-how, to develop Siwa into a model of sustainable development that could serve as a source of inspiration for other communities around the world. Some of these ventures are currently being replicated by EQI in other parts of the region.
The Siwa Sustainable Development Initiative (SSD) is the brainchild of Environmental Quality International (EQI). It brings privately-led market-oriented solutions to one of Egypt’s most isolated, impoverished and unique communities. It demonstrates how private-public investments can preserve fragile ecosystems; create sustainable local economies; and generate balanced rewards to investors, thereby promoting sustainable development. Our environmental, cultural, and socioeconomic actions include reviving the endangered architectural heritage and handicrafts of Siwa Oasis; creating local community awareness of the value of preserving their natural and cultural heritage; and direct investment in ecotourism, organic farming, and other for-profit activities and sociocultural services.